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Credit: Simone Biles / Photographed by Robbie Lawrence @robbiel1 for Time Magazine
The 2024 Summer Olympics in Paris have officially conquered the world, and not just in sport. This year's Games celebrate a sparkling meeting of sports performance, cultural pride and, Paris being Paris, fashion! Whether you're waving your national flag, dressing up for the crowds, or just enjoying the atmosphere of the fashion capital, a treasure trove of Olympic-themed fashion collections await you to pop your style.
If you appreciate French finesse in your wardrobe, then the Jacquemus x Nike collaboration is a match made in fashion heaven for you! Think sporty basics with a chic twist that say "Paris, but be sporty". And if you like a hint of patriotic spirit with a touch of comfort, the Skims collection for Team USA literally has you covered. Kim K's collection is perfect for those who want to feel like they're part of the action, even if the closest they get to the Olympics is from their couch.
Credit: Nike x Jacquemus / nike.com
Credit: Sunisa Lee - Skims Team USA / gq.com
But that's not all! Marine Serre x Ssense Six Moons collaboration turns heads faster than a world record sprint. This capsule collection draws inspiration from the legendary Olympic rings, cleverly reimagined with Marine Serre's signature moon pattern. And then there's Balenciaga's Souvenir Shop collection, which really speaks to Paris lovers. Need more? Gucci's Tennis collection gives you a way to make people look at you, whether you've ever held a racket or not. Frankly, the list of collaborations is longer than a half marathon, and we're only just getting to the highlights: the team uniforms for the grand opening ceremony!
Credit: Marine Serre x Ssense Six Moons / ssense.com
Credit: Balenciaga Souvenir Shop / balenciaga.com
This year's grand opening ceremony was the perfect platform to showcase not only star athletes but also brands, with the most stunning collections inspired by the cultures of nations - you could call it a fashion show. There were probably a few designs that could have been more thought about - or less thought about - but putting those aside for now and let's focus on the excellent examples!
It seems that the opening and closing ceremony uniforms designed for the Mongolian team by Michel & Amazonka are a crowd favourite, and rightly so. They are elegant and stand out from the others, made up of embroidered unusual pieces decorated with cultural symbols. Other absolute standouts are the teams from Haiti, Taiwan, Sri Lanka and Liberia, the latest of which teamed up with none other than Telfar for a super unique collection. Let's be honest - these clothes could easily walk the runway at the fashion week.
Credit: Michel & Amazonka - Team Mongolia
Credit: JUST IN XX - Team Chinese Taipei
Credit: Stella Jean - Team Haiti
But as much as athletes impress us with their style, they weren't the only stars who shone on the Olympic stage. The unforgettable performances of Celine Dion and Lady Gaga at the opening ceremony left the audience - and, indeed, those watching from around the world - speechless. And in the days that followed, it was impossible to miss the parade of celebrities gracing the stands. From Anna Wintour's signature sunglasses, to Snoop Dogg, who has become a real mascot for the Olympics, to Princess Anne, who added a touch of royalty, it was as if Hollywood had moved to Paris for the summer. Honestly, I could list the names until the next Olympics, but I'll spare you all and let the paparazzi photos do the work!
Credit: Lady Gaga / gettyimages.com
Credit: Celine Dion in Dior / gettyimages.com
Credit: Anna Wintour / gettyimages.com
Credit: Snoop Dogg / Charlie Riedel/AP
Between runs and medal ceremonies, the athletes not only showed off their incredible talent, but also gave us some serious fashion moments. With so much inspiration buzzing around us, I've gathered my favourite pieces from our collection to cheer from the stands in style - or just bring a little Olympic magic into your everyday life. These outfits are your ticket to catching the spirit of the games while looking like you belong on the podium. So go ahead, embrace your inner Olympian and let your wardrobe go for the gold!
Whether you're racing to the marathon finish line or sprinting to catch the bus, this outfit will have you looking fab and ready for anything - who says you can't be fashionably late?
Perfect for more than just cheering from the stands! It's so game-ready, if you were to grab a bat, you'd be ready for a match!
Get ready to rule the beach in style! This look isn't just about looking good - it's your secret weapon to winning the gold medal. Feel unstoppable as this outfit will not only have you diving into the cheering crowds, but into the pool too!
