Seung-gun Park, the designer of pushBUTTON is a former K-pop superstar singer, who established the brand in 2009 in Seoul with the futuristic vision to ensure a refreshing and playful apparel. The pushBUTTON name was inspired by a line in Madonna’s famous song, Hollywood.

The collections of the brand are stretching the borders of genderless clothing and are highly characterized by simple silhouettes with exaggerated cuts and bold colors.