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The mix-up of two highly contrasting cultures - the Korean and the Scandinavian ones - inspired the main design principles of Andersson Bell, launched in 2014. The Seoul-based label matches the Korean cultural characteristics perfectly with the minimalist attitudes of the Nordic style, pushing the limits of casual, everyday wardrobe. The focus of the brand is to embrace diversity but also to find balance in the opposites. The design is functional with a hint of extravagancy: you can find a lot of mesh and knitwear in the brands’ collections, combined with asymmetric patterns, loose fit and surprising cut-outs.