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Yuzefi was founded in London in 2015 by Naza Yousefi with the strong aim to create bags with a sense of invention and newness. After obtaining training in made-to-measure in her home country, Iran, the young talent moved to London, where she closely studied leather molding and bonding techniques traditionally used in furniture design. Utilizing these skills, Yousefi has been creating bags that feature industrial-inspired bolts in exciting shapes without any conventional joints or stitching. In her unique approach she works directly with leather rather than creating sketches. The resulting designs are bold and nonconformist, colours are intense and surprising, and details are a visual twist that beg a closer look. Yuzefi offers a fresh perspective that paves the way for lasting style.