Miuccia Prada founded Miu Miu as a separate brand under the Prada Group in 1993. While Prada, the renowned luxury fashion house, had already been established and well-known for its sophisticated and minimalist aesthetic, Miuccia wanted to create a brand that would cater to a younger and more experimental audience, where she could explore a more playful and unconventional side of fashion. The brand, named after her nickname, quickly gained recognition for its edgy designs, whimsical details, and youthful energy. Miu Miu became synonymous with Italian flair and a modern, feminine twist, blending classic craftsmanship with innovative concepts. Its iconic logo, an intertwining M and U, symbolized the fusion of tradition and innovation, exemplifying the brand's commitment to pushing the boundaries of style.