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Artificial Beaches and Surfboards on the Catwalk

on October 09, 2018

Milan & Paris Fashion Week just ended and we are absolutely in love with the latest trends for the coming spring and summer season, the designers have really outdone themselves in terms of presentation this fall. We are here to bring you the latest hype for the coming spring.

There was a theme that inspired many of the designers and it is nothing else but the evergreen surf culture and the total love for the ocean that we also share and have been representing since our launch this June.

The Emporio Armani show that was opened with a Robbie Williams live performance held in Milan's Linate Airport, kicked off with male models who were sent down the runway carrying EA branded SUP boards sporting a laid back surfer style in light gray and blue shades.

Emporio Armani SS'19 runway - Credit: REUTERS/Stefano Rellandin

The same theme was interpreted in a much less minimalist way in the Etro show flooded with Hawaiian hibiscus prints and the prints of the Californian surf culture who are celebrating their 50th anniversary this year! Models were walking with surf boards and long boards in colourful crochet knitwear paired with flowy silks and neoprene bikinis.

Etro SS'19 runway - Credit: Vlamos 

 Then came the Sportmax show where this year's trend of shell anklets, bracelets and neckalaces continued, paired with printed technical fabrics giving a very contemporary, urban feel to the looks.

Sportmax SS'19 runway - Credit: 

The Gold Cowrie Choker €41.68 EUR

The shell jewelry trend is also strong in the street fashion, many celebrities and influencers were spotted sporting the shell anklets paired with stilettos or trainers and necklaces with evening gowns and suits walking on the streets of Milan.

Sofie Valkiers wearing gold shell choker in MFW - Credit: @sofievalkiers Instagram

Chiara Ferragni wearing natural shell choker - Credit: @chiaraferragni Instagram

Natural Cowrie Choker €17.76 EUR

 And to close this amazing weeks of glamour and surf style came the Chanel show in Paris that was held on an artificial beach! Karl Lagerfeld had recreated a beach in Le Grand Palais complete with sand and actual waves. Chanel's signature tweed costumes were updated in the latest pastel colours accessorized with straw hats.

Chanel SS'19 show - Credit:

 Get your shell jewelry now from our collection!