The 13 09 SR brand was founded in 2021 by the former Artistic Director of Dior, Italian-Swiss designer Serge Ruffieux, and is interestingly named after him by combining his initials and date of birth. The mission of 13 09 SR is to minimize waste by utilizing 100% already existing dead stock and other types of organic materials to design unique accessories. The brands' numbered editions are hybrid combos of handmade, comfortable but extreme compositions, midway sportswear and craftsmanship.