The name “Miista” pr. /m.ï.s-ta/ is a playful bending of conventions in salute to the worldly and irreverent modern woman. Femininity isn’t just comfort it is comfortable shoes. Femininity is non-disposable, quality, keep-me leather goods. It’s informed, wearable and non-prescribed. We could go on... but shoes are a good place to start. Laura Villasenin founder of Miista grew up in Northern-Spain then later moved to London to study and launch the brand on 2010. The intention was to play with shapes and materials without sacrificing quality, wearability or price. The aesthetic of the brand in the rural Spanish heritage united with the modern working women's feminist sentiment. Even though the brand has expanded over the years, they stick to the original craftsmanship in Alicante and each shoe turns out as a rendition of a cinematic, surreal inspiration translated into a timeless style piece.