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Wil Beedle, creative director of All Saints, was highly inspired by the design of the 90’s acid-washed puffer jackets and based on this inspiration he decided to launch Shoreditch Ski Club. The outerwear brand is committed to support sustainability and makes all its precious pieces from 100% recycled plastic bottles and ethically sourced materials from local farms. The core concept of the brand is to design giant, sculptural winterwear collections meant more for the streets rather than skiing or sliding on the slopes, creating a street-style apparel based on sportswear culture.