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Imagine the sun kissing your skin, the wind caressing your hair, and the perfect look treating your body well. There is something very unique in the Italian seaside. Maybe the energy, that flows, or maybe it’s a secret, which Venice will keep. LIDO is an italian byword for beach club, and that was the original inspiration. The label’s name refers to an island in Venice, which was one of Europe’s first sea bathing facilities. LIDO was established in 2017 as a swimwear, activewear and lifestyle label. The brand has a minimalist aesthetic, but stayed practical at the same time. If you are a contemporary woman, this is for you! LIDO is a high quality, sustainable brand, with lots of recycled fabrics. The brand kept the production in Northern Italy and stayed loyal to its roots.