Originally founded by Danish gallerist Frans Truelsen in 2000 then completely revamped by husband and wife Nicolaj and Ditte Reffstrup in 2009. Since then the brand has grown into a global phenomenon via the newly brought in brights, prints, fashion, the menswear-ish utility pieces all mixed together resulting in the authentic most exciting label these days. Ganni is certainly considered to be a luxury designer label but its prices are nowhere near the expensive end of the scale occupied by other fashion giants. Ditte as creative director has one very important rule, they only make clothes that they would love to wear themselves, keeping true to their original aesthetic of crazy fun mixed with a splash of boyish grunge. The label has an unfailing talent for nailing colorful, fun, just-sophisticated-enough pieces: see the leopard print dresses and socks, smiley print T-shirts and the military boots that have steadily cemented their place as a badge of honor among fashion’s best dressed over the past few seasons.