Korean beauty is already well-established in the western world, and now it's time to dive into the South-Korean fashion scene too. The Seoul based label has quickly set themselves apart from other Korean luxury brands on the market by bringing a modern minimalist aesthetic whose philosophy is based on the coexistence of classism and wit. They offer staples that are simple, but never plain. The designer Myoungsin Lee has the ability to fuse minimalist streamlined designs with feminine elegance. The label focuses on quality and perfect fit with well tailored tranches, oversized tops and blazers in elevated cottons and supple leathers.