Solid & Striped was founded by Isaac Ross in New York, in 2012, when he was inspired by seeing a friend's dad hit the pool in the Hamptons in an old school suit with classic appeal. He started his brand with just a pair of men's swim trunks with the aim to offer an alternative to the trendy but many times unflattering swimwear dominating the market. Since then, the label has gained a loyal fan base who love to post Insta snaps of themselves in their classic style one pieces in pretty locales the world over. Solid & Striped strives for elegance and simplicity with its swimwear collections, while offering exceptional quality: each piece is made from the finest European and Japanese fabrics. The Solid & Striped woman is effortlessly elegant—a timeless beauty who loves traveling, doesn't take herself too seriously but carries herself with confidence.