This brand’s reputation speaks for itself. HELMUT LANG is an iconic label, which was created by Austrian fashion designer, Helmut Lang. He opened his first boutique in 1979, which made him well-known, but after his exhibition at the Centre Pompidou, he branched out successfully to Paris in 1986, the year the label was born. The intellectual design recognizances are very sharp lines and careful cuts. The extremely elegant silhouettes are made from quality and often high-tech fabrics. As a fashion house, minimalism and deconstructivism are its signature. Although Helmut Lang has not been involved since 2005, the brand’s shining at its brightest, as Japanese Link Theory re-launched the label with new designers in 2007. The HELMUT LANG brand has exclusive shops all around the world, including the US, Europe and Japan.