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Sustainability is a core element of the Rodebjer identity and as a strategy deeply embedded, continuously evaluated and consequently updated to encourage resourcefulness within the whole organization therefore has been selected to be part of our sustainable brand selection. Since day one, Rodebjer has committed itself to foster mindful consumption habits, presenting collections that are lasting in both quality and style. They are highly aware that sustainability improvement is an ongoing process that is never finished. Each and every part of the value chain is important and all steps, small to big, have an impact on our planet.