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By Malene Birger, founded in 2003 by the Danish siblings Maja and Ellen Dixdotter, was one of the brands that made the sophisticated minimalist style of "scandi cool" popular worldwide. Nowadays, it is considered as one of the most distinctive Scandinavian labels which has achieved its eternal success through continuous renewal. A few years ago Mathilde Torp Mader, a graduate of Central Saint Martins who previously worked for brands like Marni and Sonia Rykiel, joined as creative director with the aim to modernize the collections and bring them to an international audience. Since then, she has updated the brand's usual understated simplicity aesthetic with a younger, more fashion-oriented thinking, while still retaining the timeless designs. The purpose of By Malene Birger is to make women feel conscious and strong in their contemporary and bohemian pieces, while providing a high degree of comfort as well. Soft jackets in neutral colors, high-quality knitted and textured clothes and accessories with exciting details - it's no wonder that By Malene Birger has become one of the favorites of fashion enthusiasts!