Michele Taddei and Renzo Zengiaro founded Bottega Veneta in Vicenza, Italy in 1966, where they started the design of artisanal leather goods. Their machinery could only handle delicate, supple leather, so they invented their signature Intrecciato Weave to ensure the durability of their creations. This also made their designs easily recognizable so they decided to firmly represent a non-branded philosophy. They even advertised with the slogan “When your own initials are enough”. By the 1980s, Bottega became well-known among artists and celebrities, for example Andy Warhol was a famous patron of the brand. After the negative influence of the logo craze and the competitive pressures of the 1990s hugely set the brand back, it was acquired by the Gucci Group in 2001. The new creative director Tomas Maier decided to return to Bottega’s early philosophy, which meant refocusing on the signature Intrecciato Weave and return to the simplicity-driven designs. This approach restored Bottega Veneta’s fame and since then it has a firm position among the most sought-after luxury brands.