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The LA-based brand was founded by Amanda Thomas at the age of 16 since when she has been voted in Forbe's 30 under 30 list in 2015. The brand is popular among celebrities such as  Bella Hadid, Kylie Jenner, Emily Ratajkowski and Emma Roberts who admire her signature hoops and layered chains. Amanda's name mentioned amongst industry insiders will soon be followed by a  “She is so f***ing cool.” Her costume jewellery will make you feel young, bright and cool. Layer sparkly hoops in different sizes for a statement Luv Aj look!