The French brand was founded in 1961 by former Balenciaga designer André Courrèges, who was a modern visionary of his time and was famous for his futuristic designs, technological innovation, and use of unconventional materials such as metal, plastic, and PVC. He scandalously earned his credit and fame within the industry by inventing both the miniskirt and the super sexy, lacquer Courrèges go-go boots. The brand keeps creating further controversy with its sculptural, cut-out designs supporting the breast liberation movement in line with the designer's ideology of fashion stating that a ‘woman’s body must be hard and free, not soft and harnessed’.